http://www.jamesaltucher.com/2015/05/dubner/
- Stephen Dubner is one of the authors of the Freakonomics books
- When to Rob a Bank is new book consisting of best blog posts from past 10 years
- Levis tends to throw himself into a situation while Dubner tends to raise a question
- Writing tends to be about ideas vs. specific things making more timeless
- Didn’t A/B test book title, more concerned about saying things the way we wanted to
- Freakonomics changed life fundamentally 1) could support family in NY 2) could continue working as a writer instead of getting another job
- Altucher read Freakonomics five times in order to figure out why so different and why it works
- Ah-ha idea isn’t enough, needs to weave in the stories
- Stories have a power that other forms don’t have
- Understanding why people did things and how they got to a certain solution
- How do you brings reader into it with investment
- How to take advantage of surprise
- Someone in a situation that you or I wouldn’t be in
- Dan Plan, guy quit job to practice 10,000 hour to mastery
- Anders Ericsson owns literature in this area
- The Cambridge Handbook of Expertise and Expert Performance breaks down mastery for various professions, but very academic
- Freakonomics thinking
- Learn to upset your own cliches
- find ways people assume are right and question
- a lot of shortcuts only half right or completely wrong
ycnotes.com 